The Commercial Photography Pricing Bundle contains in-depth information you need to start calculating commercial photography rates and fees.
You'll begin with The Big List of Assignment Questions, by asking your client for more information on their needs. The questions help you gain information that will affect your pricing for both fees and expenses.
The 96-page Commercial Photography Pricing Guide includes information on:
Bids vs. estimates
Bids/estimates vs. treatsments
Pricing & critical thinking
Required pricing software
Determining production value
Photography fees vs production expenses
Determining photography + usage fees
Usage fee calculation examples
Creating a treatment
How to increase chances of landing a job
Soft hold vs. hard hold
Standard negotiation process
Award + retainer
Invoicing for advance + balance due
The six illustrative real-world bids (client information redacted) will enlighten you to what fees and expenses a commercial photo shoot might incur, and break down all the expenses into logical categories, and the Bid Descriptions & Details Document provides qualifying information on each bid.
The Fees & Expenses Glossary of Terms walks you through each fee and expense you are likely to charge in a commercial photo shoot, and provides a typical range of prices for each.
The documents and guides in the bundle are indispensable for confidently calculating commercial photography pricing, and presenting it to clients in a knowledgeable and professional way.