THE BIG COMMERCIAL PHOTOGRAPHY GUIDE & DOCS 

 

LIFT THE VEIL ON THE SECRETIVE WORLD OF COMMERCIAL PHOTOGRAPHY

commercial photography guide by fetch stock

THE INQUIRY

“Hi __your name__,

We saw your work and would love to talk to you about potentially shooting a project we have coming up for one of the brands we work with.

The client really loves your work. 

Are you available sometime this week to discuss pricing and timing?

Thanks!

Jane Smith
Art Buyer
ABC Advertising Agency
NY NY”

YOUR RESPONSE?

If that inquiry email dropped into your inbox today, would you know:

  • what to say?
  • what questions to ask?
  • how to craft an estimate and price usage?
  • what to include in your commercial photography contract?
  • how to create a treatment that helps you get hired?
  • how to increase your chances of winning a bid?
  • how to negotiate?
  • what to say during a creative call?
  • how to plan and produce the shoot?
  • what to expect on a commercial photo shoot?
  • and all of the other details that go into commercial work?
IF YOU ANSWERED “NO” TO ANY OF THE QUESTIONS ABOVE, YOU NEED THIS PRODUCT.

What is it?

It’s 520 total pages of information on commercial photography including 10 highly informative guides and 11 time-saving documents. All written in a simple, straightforward, unintimidating way to make the content easy for you to digest.

The guides and documents were designed to be supremely beneficial to photographers who are new to the challenging, secretive, and often confusing world of commercial photography.

The star of the show in this product is the 356-page Big Guide to Commercial Photography, which is a modern, no BS, real world view of the industry as it stands in 2018.

The ‘Big Guide’ is loaded with examples, resources and helpful links; and the chapters on bid/estimate creation, shoot preparation, and marketing are the heaviest on content.

For photographers who want to start off small, there’s the 54-page Commercial Photography for Small Businesses Guide that will help you learn how to add more revenue to your business right away by shooting for local small and medium-sized companies.

If you are ready to dip your toe in the pool of commercial photography and want to increase your revenue by potentially tens of thousands per year (or more), don’t wait until you receive an inquiry like the one above.

Buy the guide and documents today, study and learn the content, be ready to land bids when you get inquiries, and start making more money by shooting for local businesses now.

PEEK INSIDE

WHAT'S INCLUDED

21 UNIQUE ELEMENTS: 10 GUIDES + 11 DOCUMENTS: 520 TOTAL PAGES

10 GUIDES:

The Big Commercial Photography Guide
356 page PDF 

Commercial Photography for Small Businesses Guide
54 page PDF

The Big List of Assignment Questions
5 page PDF

Fees & Expenses Glossary of Terms
27 page PDF

First-time clients guide
10 page PDF

Estimate / Bid Terms & Conditions (Commercial Photography Contract )
7 page PDF

Real World  Work-for-Hire Pitch
8 page pdf

Commercial Photography Treatment
15 page PDF

Commercial Animal Photography Mini-Guide
18 page PDF

Bid Descriptions & Details Document
12 pages

11 DOCUMENTS:

6 Real-Life Commercial Photography Bids from $2,400-$98,000.
4 awarded and 2 not awarded

6 pages of PDFs

Bid #1: $2,400

Bid #2: $9,995

Bid #3: $16,325

Bid #4: $45,700

Bid #5: $59,600

Bid #6: $98,410

1 Adult commercial model release (pages, word and PDF versions)

1 Minor commercial model release (pages, word and PDF versions)

1 Animal model release (pages, word and PDF versions)

Change Order Form
1 page pdf

Call Sheet template
1 page excel

TESTIMONIALS

Carina T.

An amazing resource chock full of very valuable information! If you’re considering entering the commercial market, you won’t find another guide that has anything close to what Jamie has so generously shared.

Jo L.

This guide is absolutely amazing! There is so much information provided so I’m now setting the task to get through it all and start approaching businesses I know I can help, but ensure I get paid appropriately.

Cathy P.

I’ve spent hours on-line trying to find the information I needed, some information I found – a lot I didn’t – and Jamie has put together a concise, easy-to-read and comprehensive guide to selling your work in the commercial world. If you are contemplating seeing your photographs in the commercial world, run to buy this guide!

Kim B.

Wow! Just Wow! so much information on commercial photography that cannot be found elsewhere. Worth the small price for amazing information.

Suzanne S.

This is a massive amount of information to digest. This is worth way more than the $279 price tag attached to it.

PREFER TO START SMALL?

commercial photography guide for small businesses guide

If the thought of working with a big advertising agency intimidates you, but you still want to get started with commercial photography, start small. 

The 54-page Commercial Photography for Small Businesses Guide will show you how to work for small and medium-sized local businesses, from pitching and pricing, to crafting images with commercial appeal and getting referrals to other local businesses.

small-business-commercial-photography-guide-table-of-contents

With the Commercial Photography for Small Businesses guide you can start adding additional revenue to your business right away, without having to wait for the ‘big clients’.

GET THE GUIDE FOR FREE

Do you have a social media/newsletter/blog following of portrait/pet/wedding/child/fashion/other photographers who may be interested in the guide?

If you answered “yes”, sign up for our Fetch Stock Affiliate Program, promote the guide link to your followers/fans, generate 25% commissions on each sale, and after you’ve referred a handful of sales, you can use the funds in your Affiliate Account wallet to ‘purchase’ the guide for free!

(Even if you don’t accrue enough referral commissions to pay for the guide, you can use any amount of wallet funds toward your purchase!)

Learn more about our Affiliate Program here.

IMPORTANT NOTES

1) The guides and documents are designed for skilled and established professional photographers of any genre who are new (or newish) to commercial photography. They were created with the assumption that the photographer already has an established business and is looking to add commercial photography to their services.

2) The guides were written with U.S.-based photographers in mind. The prices are all in USD ($), the references are all to American companies, and the usage fees are based on industry standards in the U.S.

3) The guide & documents are heavy on the business side of traditional commercial photography, which is working for an agency (ad agency, design firm, marketing firm), who is representing a brand that is the agency’s client.

4) The Big Guide to Commercial Photography does not include any of the following:

  • information on photography, lighting, editing or retouching how-to’s (‘how to take pictures’, ‘how to use lighting’, ‘how to edit photos’, etc)
  • information on editorial/magazine photography
  • information on selling images as stock through stock agencies (with the exception of pricing usage licenses)
  • information on working as an hourly or salaried employee photographer for a company
  • information on ‘influencer’ photography (e.g. selling space and photography on your social media accounts)

5) Client information is redacted from all bids and sample treatment.

FREQUENTLY ASKED QUESTIONS

Because this is the only guide to commercial photography of it’s kind that exists, and because of the comprehensive nature of it’s contents, we imagine you have questions.

We’ve answered some of the most frequently asked questions here, but if you have any additional questions please feel free to reach out to the author Jamie Piper and she’ll be happy to provide whatever additional information you need to make a decision about whether the product is right for your needs.

Who is this for?

The guides and documents are designed for established professional photographers of any genre who are new (or newish) to commercial photography. They were created with the assumption that the photographer already has an established business and is looking to add commercial photography to their services.

The guides and documents will benefit new photographers too, but all of the guide content assumes that the reader’s photography and editing skills are advanced enough to be prepared for commercial assignments, and that they have a professional website and processes set up for working with clients. (Invoicing, emails, etc).

The guides were written with U.S.-based photographers in mind. The prices are all in USD$, the references are all to American companies, and the usage fees are based on industry standards in the U.S.

If you are a photographer based outside of the U.S. you should find the guides helpful and informative, but you’ll need to do research on industry standards in your geographical area when it comes to things like commercial pricing and legal considerations.

When was this published?

March 2018.

Can I buy the 356-page Big Guide separately?

Unfortunately, no. The Big Guide to Commercial Photography cross-references all of the other elements in the pack. And the other documents cross-reference each other and the Big Guide. They were all designed to function as a set.

Plus, if you need the information in the Big Guide, you definitely need all of the other elements that are included.

Can I buy the Small Business Guide separately?

Unfortunately, no. The information in the Commercial Photography for Small Businesses Guide references information in the Big Guide to Commercial Photography, as well as other elements in the pack. Without the Big Guide, you would find yourself confused and frustrated.

Additionally, even when working for small businesses, you need many of the other elements in the pack, like the list of assignment questions, terms and conditions, model releases, first-time clients guide, etc. No matter how small you start, you will be very glad you have those guides and documents.

Who wrote the guide?

Jamie Piper, a commercial animal photographer and author of Beautiful Beasties, a Creative Guide to Modern Pet Photography. Although the focus of Jamie’s 15-year photography career has always been animals, her commercial photograph experience and education translates to any photography genre. It’s all the same except for the models in front of the camera.

Can I print the 356-page big guide?

Certainly. You may print one low-resolution (150dpi) copy for your personal use. (You may also print copies of some of the other guides. Please see the Terms of Use document included in the bundle to learn which guides and documents you can print).

Can I use some of the documents in my business?

Yes. The model releases, call sheet, change order form, estimate / bid terms & conditions and first-time clients guide were designed for you to use in the course of your business in a client-facing capacity.

Do you have an affiliate program?

Yes, we do! Not only can you earn 25% on every guide sale you refer, you can also make purchases using a wallet, which means if you want the guide yourself, all you need to do is refer a handful of sales to us and you can ‘buy’ the guide for free!

Read more about our Affiliate Program here.

Are the included bids make-believe or are they real?

The included bids are real bids that were sent to real clients for real projects. Four of the six bids were awarded and two were not. The bids represent a variety of different projects at different price points.

Is follow-up support and consulting included in the price?

No. Although we are happy to provide clarifications about anything in the guides, for ongoing or additional support we recommend reaching out to one of the consultants listed at the end of the Big Guide to Commercial Photography. These are individuals and companies who specialize in providing personalized editing, marketing, and/or estimating services to commercial photographers.

The guides are also loaded with links to additional (free) resources for commercial photography that you should find very helpful.

Do you have an ePub version of the Big Guide to Commercial Photography?

Not yet but it’s something we are working on. Please send the author Jamie Piper an email with your request if you’d like to purchase an ePub version once it’s released.

What if I change my mind after I download everything? Can I get a refund?

Sorry, no. Refunds won’t be granted for any reason after the product has been purchased. We feel that we’ve provided enough information about the product for you to make an informed decision, but if you still have questions before purchasing, please reach out to us.

How do I download the files after I purchase them?

After you complete your purchase you will be automatically forwarded to your account page where you can download the single zip file containing all of the documents, guides and forms.

If you prefer to wait to download the file, you may return to your account at any time after purchase, visit the downloads tab, and click on the file name in the ‘downloads’ column. (The file is a zip file). The download link will not expire.

If I have a problem with purchasing or downloading, what do I do?

Technology is weird sometimes but never fear, we’ll help you out and get you taken care of. Just drop us an email.

HOW TO BUY

Just click ‘add to cart’ below and continue to the quick and easy one-(or two)-step checkout.

The Big Commercial Photography Guide & Docs

Rated 5.00 out of 5 based on 7 customer ratings

$279.00

The 356-page Big Commercial Photography Guide, plus 9 additional guides, and 11 documents and forms totaling 520 pages.

Includes information you need to know to properly:

  • communicate with prospective commercial clients
  • estimate and bid jobs
  • calculate usage fees
  • negotiate prices
  • work with small and local businesses
  • create a treatment
  • prepare for a commercial photo shoot
  • understand the realities of the industry
  • and more

 

The 356-page Big Commercial Photography Guide, plus 9 additional guides, and 11 documents and forms totaling 520 pages.

Includes the following 10 guides:

  1. The Big Commercial Photography Guide
  2. Commercial Photography for Small Businesses Guide
  3. The Big List of Assignment Questions
  4. Fees & Expenses Glossary of Terms
  5. First-time clients guide
  6. Estimate / Bid Terms & Conditions (Commercial Photography Contract )
  7. Real World  Work-for-Hire Pitch
  8. Commercial Photography Treatment
  9. Commercial Animal Photography Mini-Guide
  10. Bid Descriptions & Details Document

Includes the following 11 documents and forms:

  1. 6 Real-Life Commercial Photography Bids from $2,400-$98,000.
  2. Adult commercial model release (pages, word and PDF versions)
  3. Minor commercial model release (pages, word and PDF versions)
  4. Animal model release (pages, word and PDF versions)
  5. Change Order Form
  6. Call Sheet template

7 reviews for The Big Commercial Photography Guide & Docs

(verified owner)

I just received this a few days ago….and let me say it is a massive amount of information to digest. Jamie has done a lot of work for us, that otherwise is almost impossible to find ( and I have tried to find it). This is worth way more than the $279 price tag attached to it. I have not met another photographer who is so forthright and open with the knowledge that she had to work so hard to obtain. She has given us the tools, we just need to use them! Thank you Jamie! I can not wait to get all the way through the mountain of information!
Suzanne – S. Sylvester Photography

(verified owner)

Wow! Just Wow! so much information on commercial photography that cannot be found elsewhere. Commercial photography information is hard to wrap your brain around and Jamie has put it all into a simple way to understand. I do not have to scour the internet anymore to find incomplete information.

She give real life information, quotes and even how to get your models, assistants etc lined up. Worth the small price for amazing information. Thank you Jamie for putting all your hard work into this material!

(verified owner)

So, I’ve been trying to find information on selling commercial photography for while. I recently sold an image to a greeting card company and I wish I had Jamie’s guide in my hands before I did it. I spent hours on-line trying to find the information I needed, some information I found – a lot I didn’t – and Jamie has put together a concise, easy-to-read and comprehensive guide to selling your work in the commercial world. She has put a wealth of information into this Guide. I’ve only got a small way through it and all ready had many of my questions answered. I’m excited to continue to read it and I’m sure get the rest of my questions answered. Jamie has always been very generous with her time and knowledge with other photographers and this Guide is no different. If you are contemplating seeing your photograph in the commercial world, run to buy this guide!

(verified owner)

This guide is absolutely amazing! I have so much to learn about commercial pet photography as I want to start working with other pet-related businesses but really had no idea on even where to start, so this guide is very valuable to me. There is so much information provided so I’m now setting the task to get through it all and start approaching businesses I know I can help, but ensure I get paid appropriately.

(verified owner)

An amazing resource chock full of very valuable information! If you’re considering entering the commercial market, you won’t find another guide that has anything close to what Jamie has so generously shared.

(verified owner)

If you’ve ever tried to put a commercial bid together, you know that you literally cannot find or buy this kind of information anywhere remotely near this price. The content and value that you get is mind-blowingly epic. To be completely honest, I would have gladly paid A LOT more for this guide.

(verified owner)

Jamie has created a very detailed guide for commercial photography. It has so much information that I never would have thought to consider! I’m so glad I ordered this guide so that I can be prepared when the opportunity for a commercial shoot comes. I won’t have to spend hours searching the internet to find the info I need. I’ll be able to provide a professional looking bid in a timely response to the potential client. If you have any interest in jumping into commercial photography, this is the guide for you.

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